Digito Lancer

If it feels like social media algorithms change faster than you can keep up — you’re not imagining it. And no matter how big your brand is (or how solid your last content strategy was), staying ahead of those shifts takes more than hustle. I’ve worked with founders, marketers, and $100M+ companies alike — and all of them ask the same question: “How often should we be posting?” Unfortunately, there’s no one-size-fits-all answer. But there is good data to help guide your decisions. According to HubSpot’s 2025 report, just 19.7% of marketers post multiple times per day. Most post a few times a week, and 64% post less than daily. That’s a big shift from a few years ago, and it lines up with what I’m seeing “on the ground. Quality and consistency almost always win over volume. With that in mind, I want to share what the numbers are saying (and give you some context behind it) so you can make smarter decisions about your content, platform by platform. Table of Contents Should I ...

Launching an e-commerce business no longer demands big warehouses or your own product line. With modern “sell-other-people’s-products” models— dropshipping , affiliate reselling, print-on-demand, and wholesale consignment—you can open a store with near-zero inventory risk and scale as revenue grows. Follow the steps below to move from idea to first sale. 1. Pick the Right Business Model Model Inventory Held by You? Typical Margin Best For Dropshipping No 10 – 40 % Wide product catalog, fast testing Print-on-Demand (POD) No (printed after purchase) 20 – 50 % Custom apparel, merch Affiliate Store No (merchant fulfills) 3 – 15 % Content creators, SEO traffic Wholesale / Consignment Yes (small batch) 30 – 60 % Higher control over branding & QC Choose based on desired control, margin, and startup capital. Dropshipping or POD lets you skip inventory altogether, while wholesale delivers larger margins but requires storage. 2. Validate a Profitable...

The notion of leveraging the online community to secure an additional source of income is certainly nothing new. This strategy began to emerge soon after Internet access became widely available during the latter half of the 1990s. It now enjoys mainstream popularity, and even casual investors are reaping the rewards. Statistics clearly reinforce these observations. Current studies predict that the global value of the online investment community should reach a staggering $3.6 trillion by the year 2029. This represents an annual growth rate of approximately 2.80%. So, how can the average consumer take advantage of these opportunities to create multiple income streams? While there is no single answer, there are plenty of ways to generate an appreciable side hustle. This article will examine five potent techniques and the benefits of each.  The Fundamentals We should begin by stressing that the methods will ultimately depend on one’s personal goals. Some individuals are looking ...

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I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the other arguing that AI can never match human creativity. While the debate is still ongoing, AI chatbots are already everywhere. I’m seeing marketers relying on custom bots for social media, enterprises integrating voice assistants, and customer service teams scaling operations with AI. As someone who has worked in both automation and marketing, I’d say the shift to AI chatbots is here. And it’s here to stay. Marketers now have tons of solid chatbot options that can hold conversations almost as naturally as a human. In this post, I’ll walk you through the top 14 chatbots for marketers, how I tested them, and which ones you should consider for your marketing workflow. I’ll also give you the exact prompts I used and the results so you know what to expec...