Digito Lancer

It may seem harsh to admit, but it’s true: Half your leads could be junk, and you may not even know it. If you’re running campaigns through Google Ads, there’s a good chance spam leads are silently draining your ad spend and skewing your performance metrics. These fake or low-quality leads can come from bots, click farms or even competitors. They seriously impact your user experience (UX), conversion rates and, ultimately, your bottom line. This is especially relevant if you’re a small business that relies on quality traffic during a much-desired growth period.  In this article, we’ll introduce the concept of spam leads, explain where they come from and explore the costly effects they can have on your business. You’ll also learn how Google’s algorithm, search trends and SEO efforts can factor into the problem. Read on to discover the different types of spam leads and how to fix them effectively. What Spam Leads Are (and Why You Should Care) Spam leads are fake or low-intent f...

Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss. And I’m not alone. In the last year, 45% of businesses reported struggling to generate enough leads. Cold outreach, building lists, trying to cut through the noise — it’s a lot, especially when people are busy and hesitant to engage. But I’ve also learned that lead generation doesn’t have to feel like a grind. The most effective strategies I’ve seen are the ones that offer something valuable upfront. They don’t just push a product; they solve a real problem, answer a question, or make someone’s job easier. In this article, I’ve pulled together a list of creative lead generation ideas that do exactly that. I’ve spoken with marketers who’ve tested these methods, so if you’re looking for lead gen tactics that feel more relevant, and more human, these are a solid place to start. Table of Conten...

For Market Research and Insights professionals trying to keep up with AI trends, it’s no easy task. We’re constantly bombarded with new tools (and the sales pitches to match). And for the thoughtful researcher aiming to deploy AI for real ROI, it gets even more complex—because both general-purpose LLMs (ChatGPT, Gemini, Mistral, etc.) and research-specific tools (like those from Dovetail , Dscout, PlaybookUX , Recollective, and many others) may be relevant.   With both types of tools in the mix, the landscape can feel like a sprawling music festival: lots of acts, lots of hype, and limited time to figure out which ones are worth your attention. That’s why choosing tools isn’t the first move. The real starting point is identifying your most relevant use cases.   That theme came through loud and clear during the Insights Association’s recent four-part webinar series , AI for Insights: How & When to Work with the Leading Platforms . While the focus was on LLMs, each ...

Apps: Freecash – Pawns.app – Heycash – CashYeah – Swagbucks – Business Inquiries christina@christinanm.com Follow Me FAVORITE FREE TOOLS/RESOURCES: Semrush Keyword Research Tool (14 day trial) – Skillshare (1 month free) Fundrise Get $50 – HOW I MAKE MY VIDEOS: Semrush – How I find video ideas (get 14 days free) Epidemic Sound – License free music (get 7 days for free) VidIQ – How I 2Xed my channel in 1 year – Opus AI – Convert long-form videos into Shorts with AI RiversideFM -How I transcribe and edit my videos with AI CHRISTINASH for 15% off Graphy – Unlimited Graphic Design for thumbnails and banners CHRISTINA15 for 15% off My Equipment Watch Next Apps That Pay You To Work From Home – Side Hustles I Tried That Have Actually Worked 5 Secret Websites That Will Make You Money Online I Tried Making Money With Pinterest Affiliate Marketing I Tried Making Money Playing Phone Games I Tried Making Money With Surveys Affiliate Links: I receive a small commissio...

Your relationship with customers doesn’t end at the point they make a purchase. As a matter of fact, it’s just the beginning. The post-purchase experience you provide to your customers cultivates loyalty and can lead to repeat purchases. It’s a win-win situation. Furthermore, your customers are valuable sources of meaningful information and insights that can help your business grow and thrive. Their feedback paves the way for you to make necessary improvements to products, marketing, and more. But setting up a post-purchase survey can be tricky, especially when you have just started your entrepreneurial journey. We’re here to guide you through the process and show you how to set up a post-purchase survey that drives results. Let’s begin!   What is a Post-Purchase Survey? A post-purchase survey is a data collection method that helps you understand your customers’ experiences and their overall impressions of your products and brand. The survey can help you gather valuable ...

Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss. And I’m not alone. In the last year, 45% of businesses reported struggling to generate enough leads. Cold outreach, building lists, trying to cut through the noise — it’s a lot, especially when people are busy and hesitant to engage. But I’ve also learned that lead generation doesn’t have to feel like a grind. The most effective strategies I’ve seen are the ones that offer something valuable upfront. They don’t just push a product; they solve a real problem, answer a question, or make someone’s job easier. In this article, I’ve pulled together a list of creative lead generation ideas that do exactly that. I’ve spoken with marketers who’ve tested these methods, so if you’re looking for lead gen tactics that feel more relevant, and more human, these are a solid place to start. Table of Conte...