Digito Lancer

Bridging the gap between human expertise and AI in ecommerce When buying a product, consumers have questions—about features, specifications, and how the product aligns with their unique needs. In a physical store, the ideal sales associate is not only an expert in the product but also understands its use cases, comparative advantages, and how it fits a customer’s specific requirements. They provide clear, insightful, and personalized recommendations, striking a balance between informative guidance and empowering the consumer to make a confident purchase decision. Yet, in the digital marketplace, this experience is often lost. Online shoppers are left to navigate endless product detail pages (PDPs), combing through technical specifications, marketing jargon, and scattered user reviews in search of answers. They may abandon the PDP and turn to search engines, only to be bombarded by ads and unreliable third-party content, falling victim to “Sturgeon’s Law”—the principle that 90% of ea...

Iconic green bottle and red star logo… Sold in 190+ countries with a strong premium positioning, Heineken is one of the most recognized beverage brands worldwide. And of course, building that kind of brand identity necessitates a bold marketing strategy and standout campaigns.  In this blog, we will explore Heineken’s marketing campaigns while looking closer at digital and social media strategy. We will highlight key campaigns, target audiences, examples of content, and the marketing mix.  What’s Inside Heineken Marketing Strategy: Key Components Companies in consumer packaged goods allocate an average of 18.09% of their revenue to marketing efforts.  As one of the world’s most recognizable beer brands, Heineken also invests in marketing; nearly 10% of revenue in 2024 (up €300 million from the prior year). Speaking of figures, in 2024, the Heineken brand’s sales volume grew 8.8% globally—an impressive jump for such a large brand​. This growth was broad-based acr...

Africa Studio / Shutterstock.com Advertising Disclosure: When you buy something by clicking links within this article, we may earn a small commission, but it never affects the products or services we recommend. Financial stress affects nearly everyone at some point, but what if the father of psychoanalysis could help ease your money worries? Sigmund Freud’s revolutionary theories about the human mind offer surprising… from Make Money Online – Techyrack Hub https://ift.tt/T8QGKX1 via IFTTT

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Jason Nyhus from Shopware In this episode of eCommerce Masters, host Ethan Giffin welcomes Jason Nyhus, GM of Shopware North America, for an engaging conversation about the eCommerce landscape. Jason shares his 25-year journey in the industry, highlighting the lessons he’s learned and the unique value Shopware brings to merchants. Learn about Shopware’s positioning as a flexible alternative for mid-market merchants with complex needs—offering a customizable platform without the vendor lock-ins and rev-share structures of competitors. Jason emphasizes how Shopware’s open-source approach allows merchants to “bring their own cloud” and reduce operational costs while gaining full control over their eCommerce ecosystem. The conversation explores trends like the pendulum shift in hosting models, the growing resistance to rev-share models, and the nuanced needs of regulated industries. Jason also high...

We see you, avid wordsmith! You’ve been there, done that and gotten the T-shirt that shows you’re a content writer who knows a thing or two about weaving words expertly. But what’s beyond staples like traditional marketing and creative writing? Why is there a big fuss about digital marketing as a highly lucrative field? Well, the digital marketing industry is so massive that marketing experts project a global digital advertising revenue of $786.2 billion by 2026. Website content writing is an integral part of that online economy, making its mastery essential for forward-thinking writing professionals. From targeted email marketing to each discrete eCommerce blog post, digital is where content marketing goes bananas with seemingly unlimited reach and ROI. Explore what writing for digital marketing entails and how you can maximize best practices to elevate your offerings. What Is Digital Marketing Writing? Digital marketing comprises the fundamentals of storytelling and profession...

The future for patient lifting equipment in global healthcare is very bright where rising healthcare demands and technological advancement intersect. With rising rates of mobility-conditioned disease and aging populations, hospitals and home care settings are embracing safer, more effective lifting solutions. They not only enhance patient comfort but also significantly reduce the risk of caregiver injury. With future developments, smarter, more ergonomic, and AI-driven lifting systems will be the future standard for patient mobility care. The worldwide patient lifting equipment market will experience spectacular growth in the coming decade. The market size in 2024 was US$ 5,474.3 million , indicating the increasing need for healthcare, especially in nursing homes, hospitals, and home care settings. The market is anticipated to expand at a compound annual growth rate (CAGR) of 12.9% from 2025-2035 , and it is anticipated to reach beyond a value of US$ 20,550.1 million by 2035 end....

Avirut S / Shutterstock.com Ever wondered if you can make a living by designing virtual worlds or testing beds for comfort? As technology evolves and societal values shift, careers that once seemed odd or niche are now growing in demand. But can unusual jobs pay the bills and provide fulfillment? In this article, I’ll explore the rise of unconventional jobs, provide some unique well-paid job examples with salaries… from Make Money Online – Techyrack Hub https://ift.tt/7eYHfsc via IFTTT

The global economy is experiencing unsteady times, and price is one of the most paramount factors for online retailers and shoppers. Over the last few days, the US government has assessed tariff calculations for each country with a minimum of a 10% tariff on all imports. In these uncertain times, it is best not to miss out on the recent explanations on the subject, as they can negatively affect your business. But to clarify the matter, what does tariff mean, actually? What is a Tariff? A tariff is the amount of money, or simply the tax, that has to be paid for goods and services brought into a country. It is used to increase revenue and competitive advantages over imported goods and mainly aims to limit imports and protect the domestic market. The US government also seeks to balance out the imports and export ratio, surplus, and deficit — even though imports from a specific country differ in terms of product categories from what the US exports to that country. Former Real-Life E...

*Free trading signals for winning trades:* How to Make Money Online in 2025: Best Ways to Earn Fast & Free! Looking for the best way to make money online? In this video, I’ll show you how to make money online with easy, proven methods. Whether you want to earn money online for free, start an online business, or use affiliate marketing, these tips will help you start earning today! What you’ll learn: Best websites to make money online fast How to earn money online with no investment Top online business ideas for 2025 How to start affiliate marketing and make passive income Smart money tactics to increase your profits Why this works: These make money online strategies are beginner-friendly and perfect for anyone looking to earn extra income from home. Bonus Tip: Discover the best free websites and tools to start earning today! Subscribe for more online income tips, free money ideas, and smart strategies! Watch next: Disclaimer: Trading involves risk. Be inform...

With all the talk around artificial intelligence (AI) today, it’s easy to think everybody’s on board with this new technology. But is this true? Just how many marketers are using AI?  At Brafton, we decided to find out. We asked 127 marketing professionals a series of questions regarding their relationship with AI. The responses we received paint a fairly clear picture. How Many Marketers Use AI? The answer: most. Of our 127 respondents, 101 said their company uses AI in its marketing processes. That’s 79.5% of respondents — basically 4 out of 5. This suggests AI has achieved widespread adoption.  Will This Number Grow? Not only will it grow, it’s probably growing as we speak.  We asked those who said “No” if their companies have plans to adopt AI marketing processes in 2025. Of the 25 who responded, 28% said yes. Furthermore, 52% were unsure, so their companies might well integrate AI solutions and functionalities into their marketing this year, too.  ...

SvetaZi / Shutterstock.com Advertising Disclosure: When you buy something by clicking links within this article, we may earn a small commission, but it never affects the products or services we recommend. Think making money online means side hustles that barely buy coffee? Think again. Some of the most unusual and unexpected remote gigs are quietly paying serious cash — and chances are, you’ve never even heard of… from Make Money Online – Techyrack Hub https://ift.tt/UqdjzNY via IFTTT

Foundational Research to Build Actionable Brand Insights   By Ken Donaven When building a house, you start with the foundation. When building a brand, you more than likely start with “the funnel.” As I wrote in a piece first published in Quirk’s magazine , studying the behaviors of a market relative to your brand is the baseline for understanding the current state of your brand health. As brand insights methodologies become more sophisticated, the intelligence those insights yield become more granular — and, indeed, more actionable. Whether we’re working with consumer brands or business-to-business service brands, we often start with the most basic brand insights and evolve to more advanced methodologies. The core foundational element of any effective brand health research is the traditional “brand funnel” — a cornerstone concept in both B2C and B2B brand research. While it may seem basic, the brand funnel provides an essential framework for understanding how customers interac...